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a better story

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Oct. 10th, 2004 | 10:14 am

In another early post, Lab Director BJ Fogg, noted their interest in the persuasive power of stories and his conversation with Jessica Hammer on the topic:

At one point in the conversation I said, "Narrative is the one persuasion strategy for which there is no defense. A good story always has an impact at some level."

Jessica's response was a smart one: "The only defense," she said, "is a better story."

(via knowledgeaforethought)

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Comments {5}

dr. pangloss

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from: denshi
date: Oct. 12th, 2004 09:13 am (UTC)

ergo, http://www.livejournal.com/community/onesentence/53572.html

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