Triple Entendre (triple_entendre) wrote,
Triple Entendre

a better story

In another early post, Lab Director BJ Fogg, noted their interest in the persuasive power of stories and his conversation with Jessica Hammer on the topic:

At one point in the conversation I said, "Narrative is the one persuasion strategy for which there is no defense. A good story always has an impact at some level."

Jessica's response was a smart one: "The only defense," she said, "is a better story."

(via knowledgeaforethought)
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